Marketing services, in plain language

What it actually costs to be the named answer in AI search.

Three tiers. Real services. Published rates. No quote forms, no anchoring games, no “custom packages starting at.”

See the tiersBook a discovery call

Where we sit in the market

What you get at every price point. Yours, theirs, ours.

Same capabilities, five price points. This table tells you what the $29 Wix template and the $450 junior social media manager actually cover, and what they do not.

Capability$29 Wixtemplate$450/mojunior SMMFoundation$1,500/moAuthority$2,500/moPremium$4,500/mo
Custom-coded websiteTemplate onlyNoneMaintenance onlyYesYes (rebuilt to spec)
Real strategyNoneNoneMonthlyBi-weeklyWeekly
AEO infrastructureNoneNoneMonitoredYesYes (full)
Brand voice and studioNoneNoneEnforcedRefinedRebuilt
Content engineNoneBasic postsBasicYesPremium
Founder-tier strategistNoneNoneNonePartialYes
Custom campaignsNoneNoneQuarterlyQuarterlyWeekly capability
Podcast productionNoneNoneNoneNoneYes (4 per month)
AI agent factoryNoneNoneNoneNoneYes
Attribution and reportingNoneBasicMonthlyBi-weeklyWeekly
What it actually deliversTemplate onlinePost calendarBrand stability plus steady growthAttributable revenue plus scaleCategory authority plus IP

Scroll horizontally on mobile to see all columns.

The three tiers

Foundation, Authority, Premium. Pick the one that fits.

  • Foundation

    Standard marketing service for solo operators.

    For: Solo operators, single-broker agents, small service businesses with one to five staff.

    $1,500/month

    Onboarding fee: $2,500 one-time

    What is included

    • Website maintenance plus monthly updates
    • Social media management (2 to 3 posts per week, scheduling, engagement, monthly content calendar)
    • Basic SEO and AEO appearance monitoring (monthly report)
    • Monthly strategy session (60 minutes)
    • Brand consistency review (style, voice, visual)
    • Monthly performance dashboard

    Onboarding includes

    • Account setup and tool integration
    • Brand brief and initial content batch
    • 30-day quick-win audit
    Book a discovery call

  • Authority

    Standard service plus a real growth engine.

    For: Small teams (5 to 15 people), growing service businesses, established solo operators with revenue and scale ambition.

    $2,500/month

    Onboarding fee: $5,000 one-time

    What is included

    • Everything in Foundation
    • Content engine (1 long-form piece per week, AEO-optimized)
    • Email marketing (newsletter plus nurture sequences)
    • Ad coordination (creative, audience targeting, optimization. Client pays ad spend directly.)
    • Lead magnet creation (one new lead magnet per quarter)
    • Quarterly campaign sprints (4 sprints per year)
    • Bi-weekly working sessions

    Onboarding includes

    • Foundation onboarding
    • Brand voice rebuild
    • Initial AEO infrastructure
    • 30-day content pipeline build
    Book a discovery call
  • Most popular for brokers and agencies

    Premium

    Full fractional CMO. Built for category authority.

    For: Teams (15+ people), brokerages, established businesses needing full fractional CMO leadership, multi-vehicle founders.

    $4,500/month

    Onboarding fee: $12,500 to 25,000 one-time

    What is included

    • Everything in Authority
    • Full AEO infrastructure plus ongoing optimization
    • Podcast production architecture (4 episodes per month plus distribution)
    • Brand strategy and voice work (quarterly evolution)
    • Custom content production (assets, video, downloads)
    • Weekly strategy sessions
    • AI agent factory for marketing operations (Claude Code plus workflow automation)
    • Productized founding case studies (e.g., the Broker Authority Engine, a productized real estate marketing system that becomes a sellable SKU)

    Onboarding includes

    • Full website rebuild (custom-coded, not template)
    • Brand studio (logos, system, voice, assets)
    • AEO infrastructure deployment
    • Systems migration (CRM, email, social, lead capture)
    • AI agent factory build for marketing ops
    • 60-day foundation buildout

    Founding option

    Premium clients can opt into the Broker Authority Engine, our productized real estate marketing SKU launching this quarter.

    Book a discovery call

What this is not

We are not competing with the $29 Wix seller or the $450 SMM. Different category of service.

If you need a template website that you maintain yourself, a $29 per month Wix subscription is the right answer. We are not it.

If your budget is below Foundation and you still want the methodology, look at our VA Training Program. We train your VA on the Savvy playbook so the work actually works.

Foundation, Authority, and Premium are full-service marketing engagements with strategy, infrastructure, and accountability for outcomes. The price is the price because the work is the work.

Coming this quarter

The Broker Authority Engine. Productized real estate marketing.

A productized SKU for brokerages and team leads who want the Premium tier outcome without the fully custom build. AEO infrastructure, content engine, podcast architecture, and the agent factory, packaged.

Founding rate $2,500 per month for the first cohort. Limited to ten brokerages.

See the engineApply to the founding cohort

FAQ

Honest answers, no consultant-speak.

Don't see yours? Email hello@thesavvydigitalco.com and we will reply before you book a call.

Why these prices?

Because these are the rates required to do the work properly. Foundation pays for a dedicated specialist plus tools plus the time it takes to run a real content calendar. Authority pays for a strategist with growth responsibility. Premium pays for fractional CMO leadership, custom production, and the infrastructure that compounds. Lower price points exist in the market. They buy lower outcomes.

Why is Premium so much higher than Authority?

Premium is not a content service with extras. It is a fractional Chief Marketing Officer engagement with custom production, podcast operations, full AEO infrastructure, and an AI agent factory built around your business. The deliverables, the cadence, and the strategic depth are categorically different. Most Premium engagements include a productized output (like the Broker Authority Engine) that becomes a defensible asset for the client.

What is the difference between Foundation and Authority?

Foundation maintains a healthy marketing presence. Authority builds a growth engine on top of it. Foundation gives you steady posts, a clean site, and a monthly strategy session. Authority adds weekly long-form content, email marketing, ad coordination, and quarterly campaign sprints designed to drive attributable revenue.

Can I start at Foundation and upgrade later?

Yes. Many clients begin at Foundation and move to Authority within six months once the baseline is stable. Upgrading is a 30-day notice with a credit applied for the onboarding delta.

Do you take clients below the Foundation tier?

Not on a marketing retainer. If your budget is below Foundation but you still want the Savvy methodology, look at our VA Training Program. We train your VA on our playbook so the work actually works.

Do you charge for ad spend?

No. Clients pay ad spend directly through their own ad accounts (Meta, Google, LinkedIn). Our fee covers strategy, creative, audience targeting, and optimization.

Do you do project work outside these tiers?

Selectively. One-off engagements (a single website rebuild, a brand sprint, a launch campaign) are quoted as scoped projects. Recurring marketing work always sits inside a monthly tier.

What is the contract length?

Three months minimum on Foundation and Authority so the work has time to compound. Six months on Premium so the infrastructure can be built properly. Month-to-month after the initial term.

Not sure which tier? Book a 30-minute fit call.

We will tell you which one makes sense for your business, or refer you to someone better-fit. No pitch, no pressure.

Book the callRe-read the tiers