Every Google search
Google now puts an AI-written answer on top of ordinary searches. Your 70-year-old customer googling the old-fashioned way still gets AI's pick first, whether she asked for it or not.
“But my customers don't use ChatGPT”
Every Google search
Google now puts an AI-written answer on top of ordinary searches. Your 70-year-old customer googling the old-fashioned way still gets AI's pick first, whether she asked for it or not.
Every voice question
Siri and Alexa route questions through the same AI engines. Voice is exactly how customers who'd never type into ChatGPT actually search.
Every referral check
The buyer isn't always the searcher. Adult kids, spouses, and office managers do the research and ask AI directly. And every referral gets checked out before the call: AI's summary of you is the new first impression.
Why this matters NOW
Remember when every smart business owner rushed to claim their Facebook Page? The ones who moved first dominated their category for years. The ones who waited never caught up.
AI search is the same moment, happening right now. Easy to claim. Cheap to win. Pelham Group started at a 21 and now holds consistently above 70. They got in before the window closed.
The map is wide open. For now.